Web sites run by alcohol companies have turned into a "cyber playground" for minors who are too young to drink, a new study concludes. Mike in BrazilAlcohol company Web sites received nearly 700,000 visits from underage people from last July through December, according to Georgetown University's Center on Alcohol Marketing and Youth. These sites regularly offer features like video games, music downloads, and alcohol-themed icons, according to the center's director, cited by the Associated Press. The findings come despite past pledges from the industry not to target minors. "If a liquor store were this ineffective in policing underage visits, the community would be up in arms," center director Jim O'Hara tells the wire service. 8th street latinas Spokesman Frank Coleman of the Distilled Spirits Council calls the study a publicity stunt. He says industry ads and marketing materials have been reviewed and approved as targeting adults by the U.S. Federal Trade Commission.